Campina Grande is a municipality located in the Brazilian state of Paraiba. It was founded on 1 December 1697, having been elevated to city status on October 11, 1864. According to 2011 estimates, its population is approximately 400 000 inhabitants, being the second most populous city in Paraíba, in addition to being the 56th largest municipality in the 12th largest inland city in Brazil. Its metropolitan area, comprising 23 municipalities, has an estimated population of 687,545 inhabitants, making it the largest metropolitan area in the interior Northeast, the fourth largest metropolitan area in the interior of Brazil, the 24th largest in Brazil and 787 th largest in the world [10]. The city has a varied cultural agenda, highlighting the festivities of St. John, which take place throughout the month of June, Micarande, one of the more traditional off-season carnivals in the country, the meeting of the New Consciousness, an ecumenical meeting held during the carnival, and the Winter Festival and other events 20. Campina Grande is also known as university town, because it has 16 universities, three of them public. It is common in the Northeast and students from all over Brazil come to live in the city to study in local universities. In addition to higher education, the district provides training to middle level and technical. The city has the second largest GDP among the Paraíba municipalities, representing 13.63% of the total wealth produced in Paraiba, and the 128 th largest GDP among the municipalities in Brazil. Evidence of the city's development in recent times is the ranking of the magazine S / A, which appears as a Campina Grande of the 10 best cities to work and make a career in Brazil, the only town in the interior between the capitals in the country chosen. [11] Considered one of the major industrial centers of the Northeast [12] and the largest technology hub in Latin America, according to U.S. magazine Newsweek [13]. Campina Grande was named by the newspaper Gazeta Mercantil, as the most dynamic city in the northeast and 6th most dynamic city in Brazil.

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